Potential of the cloud
![](https://e3mag.com/wp-content/uploads/2023/09/Cloud-Technologie.jpg)
![](https://e3mag.com/wp-content/litespeed/avatar/fa5a2707e45cd45d878ab7864706666c.jpg?ver=1725454961)
Almost two-thirds of respondents in Europe (63 percent) say that decisions on the introduction of cloud-based innovations are the responsibility of IT only or mainly. The shift to the cloud and cloud-based innovations are seen as key to securing the competitiveness of European business and industry. They are the basis for being able to use future technologies such as AI and machine learning at all. Nevertheless, large European companies are hesitant to invest in cloud technology. This was revealed in the latest survey "Connected Future: How Cloud Drives Business Innovation" by Tata Consultancy Services. Although the majority of European respondents have confidence in the long-term potential of the cloud, the report shows a need to catch up with other global regions. For example, 21 percent of large European companies admit to underinvesting in the technology over the past three years. "The discussion about the return on investment of the cloud reflects a high level of sensitivity with regard to aspects such as transparency, sustainability, security and data protection. It is important to have this debate openly," says Bhuwan Agrawal, Vice President Central Europe TCS.
Experience technology in a practical way
Celonis opens its first Executive Briefing Center in Germany. The headquarters in Theresienstrasse to create in experiencing the technology and sharing experiences with customers and partners. "Our annual events like the Celosphere and the Celonis World Tour show us again and again how important the personal exchange with the process mining community is for our customers and partners, but also for Celonis and the further development of our technology. We also want to convey this very special atmosphere and this shared spirit of innovation in our new Executive Briefing Center," explained Remy Lazarovici, Managing Director DACH at Celonis. "Centrally located in Munich, we can both bring our customers into contact with each other here and promote the exchange with Celonis experts and our partners."