How the midmarket should maintain data

Due to globalization, there are hardly any limits left for even the smallest companies. While globalization offers many companies opportunities in new markets, at the same time competition in the market has also increased.

With the new developments come challenges that are often underestimated by many companies. Michael Seebacher, Managing Director at CNT, knows about difficulties faced by medium-sized businesses: "The market is getting bigger and bigger, there are hardly any companies left that are not internationally active."

If you suddenly have to manage several branches across Europe or even worldwide, even the joint handling of smaller projects can become a challenge.

Basically, he said, the tasks facing SMEs can hardly be generalized: "Some of our customers want to keep their material master centralized, but keep data maintenance as simple as possible. Others want to know how to define their organizational structure so that it remains flexible even as the company grows", says Seebacher.

However, as different as the challenges are in the various industries, some commonalities can be identified. For example, a common problem faced by companies is data maintenance in the system.

"Often the same data is used by several subsidiaries or departments within the organization", explains Seebacher. In some cases, a lack of transparency in master data maintenance leads to data being created and used multiple times or incorrectly in the system. The keyword efficiency also plays a major role here.