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Workday survey: EMEA companies lead the way in interest in AI and ML

52 percent of EMEA executives welcome the benefits of AI and ML for their company. 44 percent of EMEA companies have already taken measures to become more agile and allocate resources faster and more in line with demand.
E3 Magazine
January 4, 2024
This text has been automatically translated from German to English.

Workday publishes the results of its latest study on the impact of artificial intelligence and machine learning on the world of work. The report, entitled "Preparing to Power Up: EMEA is leading the way to an AI-driven future", shows that business leaders are fundamentally convinced of the benefits of AI and ML, even if opinions in the boardroom differ in detail. However, it is also clear that data silos and bureaucracy stand in the way of a comprehensive introduction.

The Workday survey also shows that EMEA business leaders generally have more confidence in artificial intelligence and machine learning than executives in other regions. Following the introduction of the General Data Protection Regulation (GDPR), the European Union is currently planning an AI Act to define the legal framework for the use of artificial intelligence. The establishment of AI governance is intended to ensure data quality, transparency and human control in order to achieve broader acceptance of the new technologies. "The EU AI law is a milestone and a remarkable step forward towards the responsible use and development of AI," comments Jens-Henrik Jeppesen, Senior Director of Public Policy at Workday. The combination of clear regulations and the widespread enthusiasm for AI and ML among EMEA leaders is leading to a noticeably higher willingness to invest. Northern European players are ahead here, while companies in Southern Europe prefer a more conservative investment approach.

"If you want to get maximum business value from AI and ML, you should first align your expectations with reality and prioritize initiatives aimed at solving specific problems," advises Jens Löhmar, CTO Continental and DACH, Workday. "Ensure that your company can use the technologies in question effectively by identifying and closing skills gaps. Choose AI and ML options that match your business strategies and requirements and define a clear roadmap with clear goals and metrics."

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