The integrated solution from SAP and Phizzle enables clubs to merge user profiles of their fans, analyze their online behavior, and respond to them in real time.
All available data sources are consolidated so that fan records can be clearly identified. This unification gives clubs a complete overview and detailed information on individual fans, enabling them to address them more personally.
This enables companies in the sports, media and entertainment industries to create comprehensive fan profiles and thus maximize the quantitative benefits from various data sources.
The solution leverages the potential of Hana. It offers tools for personalized marketing measures and campaign management, as well as functions for aggregating and visualizing data. In addition, the solution enables the analysis of sentiments on the web and in social networks.
"Fans want at least three things: to be involved, to feel engaged and to be recognized"
said Frank Wheeler, Global Vice President, Head of Business Development, Media, Sports and Entertainment at SAP.
"By working together, we're providing companies with entirely new ways to put information in context with each other to gain valuable insights.
By making it easy to manage big data, companies can provide fans with an even better experience and operate much more efficiently."
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