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The soul of a new machine

Who remembers the competition between Data General and Digital Equipment Corporation (DEC) in the shadow of IBM?
E-3 Magazine
July 25 2019
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This text has been automatically translated from German to English.

It was about the development of a new computer class at Data General and a race against Ken Olsen, the founder of DEC. In the book "The soul of a new machine" by Tracy Kidder tells the project history of the hardware and software developers in literary form. In 1982, ten years after SAP was founded, the book was awarded the Pulitzer Prize.

A similar book could be written about the SAP founders and former IBM employees. "The Soul of a New Business Administration" would describe the struggle for consistency, transparency, standardization and integration.

With "Matrix of the world - SAP and the new global capitalism"Ludwig Siegele and Joachim Zepelin have almost succeeded in writing this book. In any case, it is important to understand the "soul" of SAP!

Why? SAP is not just any means of transportation to get from A to B. SAP has "soul" and a standard business software philosophy. This knowledge is crucial when it comes to evaluating current developments and planning further steps.

Following the turbulence surrounding the publication of SAP's Q2 results, the German business press speculated about the sale of parts of SAP in order to possibly increase the contribution margin or to appease investors such as Paul Singer's US hedge fund Elliott.

SAP CFO Luka Mucic conceded that overlapping and small holdings will be sold off. However, the big picture must be preserved for the benefit of existing customers and partners and integrated as quickly as possible.

Breaking up SAP is not an alternative! The soul of SAP is its homogeneous and verified end-to-end processes. This "integration" has been neglected in recent years. But at Sapphire in Orlando, SAP CEO Christian Klein promised to maintain and further develop the soul of SAP in the long term.

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
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reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.