The public cloud falls into the cost trap

In the estimation of Arcserve, a data protection solutions provider, three trends in particular will drive the backup and disaster recovery market: Cost issues in the public cloud, artificial intelligence and self-managing services.

Many enterprises and organizations have adopted cloud-first strategies to benefit from greater agility and scalability.

However, they now face unexpectedly high costs for moving and recovering data in public clouds. As a result, most enterprises will move back from public clouds for disaster recovery. Instead, they will prefer hybrid cloud strategies.

Leaps and bounds in development continue to occur today in the handling and securing of mission-critical technologies. In 2019, companies can expect data security solutions that offer more than just a real-time view of the availability of systems and information.

Instead, they use artificial intelligence to predict unplanned downtime based on physical causes. Such solutions will contribute to greater data security. In addition, the "as-a-service" market segment will continue to grow at a high rate.

In particular, self-managing disaster recovery-as-a-service will become more important as many organizations look to leverage the full value of the cloud as a data recovery option - with lower investment than managed DRaaS services. To meet this demand, channel partners will need to offer more self-service options.