The global and independent platform for the SAP community.

SAP Solution: Qualtrics

SAP's collecting mania knows no bounds. SAP believes that it will automatically understand other companies’ intellectual property just by owning them.
SAP CEO Christian Klein wants to focus on ERP, the core strength of the ERP world market leader. This focus is honorable, but of little help to SAP's customers. The B2B world is more than just ERP.
SAP is having a hard time with AI, as a recent interview with CEO Christian Klein in Handelsblatt shows. AI-assisted capture of incoming invoices is a standard process. ERP innovation should deliver more.
SAP had big plans for CRM and came under a lot of pressure from Salesforce. The liberation with Qualtrics did not succeed. Why? And who is currently in favor? SAP versus Salesforce.
As more and more companies and government agencies turn to Qualtrics to create the best customer experience, the company is expanding its staff and physical capacity in the EMEA region.
The IT industry is in a constant state of flux, and with it, company executives. Every month, we introduce you here to people who are taking on a new professional challenge.
No monthly SAP news should be disregarded. The Short Facts are dedicated to smaller news items as well as seemingly more or less important statements from the community. This is the place for SAP-specific press releases that otherwise tend to be overlooked.
E-commerce is transforming more and more B2B into B2B2C companies. But what does this mean for the customer experience? Who owns the customer data, who responds to feedback? And who ensures satisfied customers across channels? Food for thought.
The experience of employees and candidates, i.e. the employee experience, is increasingly becoming the focus of companies and solution providers.
SAP subsidiary Qualtrics published a new study on how the priorities of IT executives in Europe have changed since the Corona virus outbreak.
The first editorial in the new year is intended to be enlightening. If you immediately think of Plato's Allegory of the Cave, you're not entirely wrong. But our hero remains Christian Klein.
In 2018, SAP reported the acquisition of software company Qualtrics for eight billion dollars. Qualtrics is an experience management (XM) solution with customer, employee, brand, and product experience that generates XM data using surveys of relevant user groups.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.