The global and independent platform for the SAP community.

SAP solution: AI/Joule

With Joule, SAP brings AI directly into business processes. Automate, analyze, decide - faster and more intelligently than ever before. Read here to find out how users can benefit from this.

SAP has announced a major expansion of its learning ecosystem to fundamentally change the way professionals acquire and demonstrate SAP expertise in an AI-powered world.
Europe and Germany are clearly lagging behind the USA and China in terms of rapid AI scaling despite good prerequisites. KPMG study sees opportunity for Europe to strengthen technological sovereignty and reduce dependencies without abandoning responsible standards.
Cloud computing is no longer a megatrend. The SAP share price has fallen by up to 40 percent from its all-time high. In an interview with Manager Magazin, SAP CEO Christian Klein promises to restore the old glory, this time with AI.
SAP has fallen out of time: It's not that S/4 is a bad ERP, but rather that SAP CEO Christian Klein overslept the social and technical change.
The global ERP company hardly plays a role on the international IT stage anymore. SAP was absent from Viva Tech 2025 in Paris and CES 2026 in Las Vegas. What about Davos?
While existing SAP customers are forced into an expensive straitjacket with the Business Technology Platform (BTP) and Business Data Cloud (BDC), which cement vendor lock-in, independent iPaaS solutions such as Boomi or hyperscalers demonstrate true agility. They orchestrate hybrid data streams as composable ERP without rigid ABAP constraints. Anyone seeking true digital sovereignty must critically...
Generative AI is the tool of the hour for moving companies forward. A largely standardized and cloud-based environment is required for it to be effective - as well as good data quality. Our path to a modern IT architecture.
The topic of AI naturally also dominates the SAP community, that is well known: However, an offer analysis of the 180 SAP partners at the DSAG Annual Congress 2025 Bremen shows that AI hardly realizes any relevant added value in productive ERP systems such as Business Suite 7 or S/4 Hana.
Volatile markets, fragile supply chains, rising costs and growing sustainability pressure are challenging production companies. Sales volumes fluctuate, customer orders change at short notice, unplanned machine breakdowns and staff shortages create additional uncertainty.
The days when CFOs only managed balance sheets and ensured that budgets were adhered to are over. Today's CFO is a dynamic strategist at the center of the company's direction and growth.
Although German supervisory boards are better than the global average in many aspects of AI, they are still self-critical.
It was with great astonishment that I read the text "AI agents are turning Salesforce and SAP into rivals. Artificial intelligence is blurring the distinction between front office and back office" in The Economist on June 5 of this year.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-662-4355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

AI experience workshop only on June 11, 2026 (limited places)
Bonus: Access to all lectures on June 11, 2026

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on June 11, 2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on April 23, 2026 
Bonus: Access to all lectures on April 23, 2026
Regular ticket
April 22, 2026: Lectures and evening event
April 23, 2026: Lectures and AI workshop
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.