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SAP Solution: Customer Relationship Management

For the transformation to a Customer Centric Company, all processes must be taken into account. One example shows how an integrative view of core and support processes can contribute to greater customer centricity and an optimized lead-to-cash process.
Innovation has many faces: Caramba, the Duisburg-based chemicals specialist and SAP user, has reached another important milestone in its consistently pursued modernization course.
The good news is that there is an SAP maintenance extension for ERP/ECC 6.0, Customer Relationship Management 7.0, Supply Chain Management 7.0, and Supplier Relationship Management 7.0 and Business Suite powered by Hana (SoH) through the end of 2027, followed by paid Extended Maintenance through the end of 2030.
CRM solutions in C/4 and S/4 Hana Customer Management convince with many process variants and seamless back-end integration.
As a trade fair for digital processes and solutions, IT & Business will bring together the entire spectrum of corporate IT from October 4 to 6 in Stuttgart.
Itelligence acquired Pforzheim-based ITML and Bautzen-based BIT.Group in June 2016. Itelligence is thus acquiring additional capacities to drive forward the digital transformation for companies.
OpenText has announced the expansion of its global reseller agreement with SAP. Under the collaboration, SAP will resell OpenText's Hybris Digital Documents solution.
PwC continues to expand technology consulting in Europe. With the Outbox Group, a European IT consulting firm for innovative IT solutions, PwC complements its digital service spectrum.
Together, e-commerce and SAP make the opportunities of digitization usable. Close integration of e-commerce, ERP, and CRM reveals correlations in customer behavior and enables systematic evaluation of mass data.
SAP customers will be able to deploy and use Fiori apps in both on-premise and cloud environments using new services. They can then choose the deployment model that best suits their environment.
Digitization is one of a number of economic megatrends that have influenced the global economic system since the beginning of the 19th century and are also known as Kondratieff cycles in innovation research.
Effective immediately, SAP is the official premium partner of the German Football Association (DFB) and the senior national team. The SAP logo will thus be present at official appearances of the men's national team, at press conferences, on the training pitch as well as in hospitality areas.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until December 20, 2025
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Early Bird Ticket
Regular ticket
EUR 390 excl. VAT
Available until December 20, 2025
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.