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SAP-Solution: B2B

Linux, as an open source operating system, has been present in the SAP community for about 20 years. But open source is much more. In recent years, the scene has evolved rapidly, and with IBM's acquisition of Red Hat, the topic of "open source" received its B2B accolade.
e-commerce project in the area of business transformation convinced the jury. The SAP team reviewed more than 100 go-lives for award-worthy customer projects.
Only nine percent of suppliers are fully automated in B2B trade. However, many suppliers are aware of the importance of automation.
In B2B commerce, too, the focus is increasingly on the end-to-end customer journey. Digital customer and service portals make a decisive contribution to this.
Today's customers use many different channels to gather information before making decisions. The biggest challenge in the digital age is therefore to address each customer with the right content at the right moment in the customer journey.
Investments in digital transformation have been rising steadily for years. A real boost has come from the corona pandemic. Many of these changes would not have happened at the speed and focus they did without the pandemic.
At the leading manufacturer of fragrances, flavors and ingredients for nutrition and care, customer experience is a central component of the digitization strategy. Stefan Tittel sees IT, including CX/CRM, as responsible for the entire supply chain - from procurement to the customer.
The technical and legal framework for XInvoice is in place, but the results of a DSAG survey on the topic are mixed.
The next level in SAP logistics presents both challenges and opportunities. What needs to be considered when integrating Voice?
Why make it easy when you can make it hard? That seems to be the motto of some e-commerce concepts. Companies should get rid of structures that turn standard processes into time wasters - more flexibility is needed.
Business models such as pay-per-use or subscription business are enjoying high growth rates. In the B2C market, we are all consumers of these models, consuming e-scooters, music and much more by subscription. Demand for new business models is also growing in the B2B market.
Digital transformation is important in every area of business, and sales and distribution is no exception - which is why Osram has decided to undertake a next-gen sales project.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.