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Osram Transforms Traditional B2B Sales Strategy With Seeburger

Digital transformation is important in every area of business, and sales and distribution is no exception - which is why Osram has decided to undertake a next-gen sales project.
Oliver Rupprecht, Osram
20 July 2020
[shutterstock: 1043337805, Chan2545]
This text has been automatically translated from German to English.

Looking back on a proud, 110-year long history, Osram is market leader in automotive lighting with a focus on semiconductor-based technologies. The company is currently transitioning from a B2B component provider - meaning established products with long lifecycles and long-term customer relationships - to a project and solution business, which entails a permanently changing product portfolio focusing on ever-new customer relationships based on detailed market data. To overcome the challenges posed by this digital transformation, Osram enlisted the help of Seeburger.

Oliver Rupprecht, Osram

Oliver Rupprecht, IT Enterprise Services Business Integration at Osram Germany.

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork. All information about the event can be found here:

SAP Competence Center Summit 2024


Event Room, FourSide Hotel Salzburg,
At the exhibition center 2,
A-5020 Salzburg

Event date

June 5 and 6, 2024

Regular ticket:

€ 590 excl. VAT


Event Room, Hotel Hilton Heidelberg,
Kurfürstenanlage 1,
69115 Heidelberg

Event date

28 and 29 February 2024


Regular ticket
EUR 590 excl. VAT
The organizer is the E3 magazine of the publishing house AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes the attendance of all lectures of the Steampunk and BTP Summit 2024, the visit of the exhibition area, the participation in the evening event as well as the catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due time.