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Sustainable Solutions Instead of Pipe Dreams

At the DSAG Annual Congress, experts will discuss current challenges facing the SAP community—from BTP to AI. The aim is to prevent SAP's visions from bursting like balloons in the face of harsh user reality.
Robert Korec, E3 Magazine
September 18, 2025
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This text has been automatically translated from German to English.

When the SAP community gathers in Bremen for the DSAG Annual Congress, its gaze is directed upwards: into the clouds of cloud visions, in which SAP is creating an impressive picture with the new Business Suite and the Business Technology Platform (BTP). It is about far more than just presenting new products and roadmaps. The focus is on the question of how SAP's ambitious visions can be reconciled with the practical reality of users.

With the Business Technology Platform, SAP is creating a clear vision: a modern cloud architecture in which the cloud, artificial intelligence and security interact seamlessly. The vision is convincing, but the path to achieving it remains rocky. Many companies continue to operate in a field of tension between highly customized systems, costly on-prem investments and strict regulatory requirements. At the same time, the economic environment is becoming increasingly complex and dynamic.

The BTP plays a key role in SAP's strategy. It is intended to accelerate modernization, promote innovation and make companies more agile. At the same time, it itself remains challenging, for example in terms of the uniformity of the user interface, complicated license models and costs that should not be underestimated. The transformation to S/4 remains a feat of strength for many companies. It is cost-intensive, lengthy and risky. Despite initiatives such as Rise, many customers feel pressured to switch to the cloud, often with the sobering realization that the costs of cloud contracts significantly exceed previous on-prem models. An overarching strategy is also not yet fully apparent in the field of artificial intelligence. Partnerships are filling gaps, but the company's own innovation leadership appears weaker than market expectations suggest.

The annual congress offers the opportunity to discuss these topics openly. The event is an excellent opportunity to bring together vision and practice as well as SAP, partners and user companies. It is a chance to clarify expectations, demand transparency and develop joint approaches. This is the only way to achieve a sustainable balance between cloud strategies, cost transparency, security and innovation. This E3 Extra aims to get you in the mood for these discussions. It shows perspectives and solutions that existing customers can use today to remain competitive in the future.

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Robert Korec, E3 Magazine

Robert Korec, Deputy Editor-in-Chief, E3-Magazin Print D-A-CH, B4Bmedia.net AG, Munich, Germany.


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.