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Software Development At SAP: Product Strategy

Companies that invest in (SAP) software products naturally want to know that what they invested in will stick around for more than just a few years. With some key numbers shrouded in mystery, how can customers reliably tell which products might vanish from the market soon?
Werner Dähn, rtdi.io
14 October 2020
[shutterstock: 1261705642, WHYFRAME]
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This text has been automatically translated from German to English.

We've all been there: Sometimes, things just don't work out. Instead of trying to salvage something that is beyond salvageable, it's more reasonable to just scrap it entirely and cut your losses. Software companies are often faced with the difficult decision of which products to keep and which to toss. ERP giant SAP is especially notorious for deprecating products almost as soon as it introduces them. For example, Leonardo was announced in 2018. In an E-3 interviewCTO Jürgen Müller admitted that SAP had withdrawn Leonardo as an independent brand in 2020. In IT, two years is nothing! If we were talking about an ERP system, most customers wouldn't even have been done customizing it yet after two years. If SAP (or any other software company) then decided to pull the plug, all investments made would have been money down the drain. However, before a product is completely tossed, there usually are some warning signals that customers can look out for to know where to invest.

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Werner Dähn, rtdi.io

Werner Dähn is Data Integration Specialist and Managing Director of rtdi.io.


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

More information will follow shortly.

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Early Bird Ticket

Available until Friday, January 24, 2025
EUR 390 excl. VAT

Regular ticket

EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, March 5, and
Thursday, March 6, 2025

Tickets

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Early Bird Ticket

Available until December 24, 2024

EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.