Shortfacts - September 2019


Qualtrics among the top 10 most innovative companies
Qualtrics was named one of the ten most innovative companies in the industry in the 2019 GRIT Report (Greenbook Research Industry Trends). Due to its novel technology, Qualtrics was ranked eighth in the top 50 list, which is traditionally dominated by research institutes and consulting firms. The experience management company was also named market leader in all sub-categories such as Technology, Data and Analytics, Qualitative Research, Strategic Consultancy and Full and/or Field Service Design. The GRIT report shows current trends in market research and is one of the most renowned reports in the industry with a large readership. Published by Greenbook, the 25th edition of the GRIT Report provides a comprehensive overview of the key players in the industry.