Shortfacts - October 2020

Brand Driver Analysis

Qualtrics announces the launch of new advanced analytics for its BrandXM solution. BrandXM's built-in Brand Driver Analysis feature enables companies of all sizes to quickly prioritize their efforts to improve brand perception and consumer brand preference.

A brand driver analysis is usually time-consuming and resource-intensive. This is why a large part of the work is usually carried out by data scientists or consultants. Qualtrics' Brand Driver Analysis is based on Driver iQ. It enables marketers to define and quantify targets for the attributes that are most important for better brand preferences and business results.

They can determine what affects the brand performance of different customer segments without any additional time or financial outlay. With these insights, targeted measures can be taken to close the biggest gaps in the brand experience.