Shortfacts - November 2020

Smart Data Check

High-quality data is a prerequisite for successful sales, efficient marketing and good customer service. According to a survey by Uniserv, more than two thirds of all German managers are aware of the importance of high-quality business partner data and also consider a holistic view of this data to be important. However, at least a quarter do not have the right data quality. To give companies the opportunity to have their data quality professionally assessed before they embark on data management projects, Uniserv is now offering the Smart Data Check. The Smart Data Check evaluates the quality of the data stock using standardized dimensions and metrics. Personal data as well as address and communication data are checked for completeness, correctness, uniqueness and accessibility, among other things, using tried-and-tested data quality solutions. The Smart Data Check provides companies with a clear analysis and reliable results that show the current state of data quality in a transparent process. These can be used as a basis for developing further measures to improve data quality.