The global and independent platform for the SAP community.
SAP News, MAG 16-06

Shortfacts - June 2016

No monthly SAP news should be disregarded. The Short Facts are dedicated to minor news as well as seemingly more or less important statements from the community. This is the place for SAP-specific press releases that otherwise tend to be overlooked. Recommendations to: robert.korec@b4bmedia.net
E-3 Magazine
June 1, 2016
Content:
Shortfacts
avatar
This text has been automatically translated from German to English.

Upselling strategies

Arithnea has comprehensively developed Fressnapf's online store for Germany. Among other things, the digital business specialist integrated the Payback bonus system into the Hybris Commerce solution for the European market leader for pet supplies and implemented behavior-based product recommendations based on the Adobe Marketing Cloud.

Thanks to Arithnea's further developments, Fressnapf now has better opportunities in its online store for cross-selling and upselling, retaining existing customers and acquiring new customers. Visitors can now collect and redeem Payback points directly in the company's online store and thus save money.

The digital business specialist's project team integrated the bonus program into the Hybris Commerce solution for Fressnapf and developed all the necessary functions for the store. Arithnea also implemented components of the Adobe Marketing Cloud at Fressnapf and created a behavior-based model for the online store's product recommendations.

avatar
E-3 Magazine

Information and educational outreach by and for the SAP community.


All articles of the author

Write a comment

SAP S/4 Private Edition 2033

SAP and More...

Competence, efficiency, transparency: CCoE and SAP for Me make everyday SAP life easier

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.