Shortfacts - July/August 2015


Simple financial reporting worldwide
Tableau Software, a provider of analytics software, enables GfK, Germany's largest market research institute, to conveniently monitor key financial figures with an intuitive financial dashboard.
GfK offers a unique combination of consumer, retail and media data. The market research company links this data using innovative technologies and scientific methods.
By providing a reliable basis for decision-making, the company helps its customers around the world to increase their competitiveness.
"We are particularly interested in the visual representation and the connection of existing data sources - especially our SAP business warehouse system"
This was the feedback from the project management and the specialist department at GfK.