Shortfacts - February 2019


Reliable master data for optimization and innovation
Reliable, clearly defined and accessible master data is the linchpin that enables departments, business analysts, data scientists, developers and IT to work smoothly and efficiently in their data-driven activities.
This is the conclusion reached by the Würzburg-based research and consulting institute for business software, Business Application Research Center (BARC), in its latest research note "Master data management - an essential pillar of the digital enterprise".
ZetVisions sponsored the free distribution of the independent study. Master data is no longer only necessary for accounting systems and BI reports and to control operational processes.
They are playing an increasingly important role in advanced analytics. In turn, advanced analytics only offer added value when their models are integrated into operational and BI systems. The challenge is to better link these areas of application with each other, as this is the only way to achieve sustainable business success.