Shortfacts - December/January 2021

Nexoya integrated into SAP Marketing Cloud

The SaaS start-up Nexoya is now a certified SAP partner. In the SAP App Center, companies can find around 1600 certified partner solutions that they can integrate into their SAP environment. The Nexoya Marketing Analytics solution has also been available here since the end of September. This optimizes marketing campaigns based on machine learning and artificial intelligence. Thanks to the partnership, customers using SAP Marketing Cloud can read their SAP data with the Nexoya solution and process it together with the data collected there.

The integration of Nexoya Marketing Analytics into the SAP Marketing Cloud solution enables SAP customers to compare and analyze data from campaigns or mailings with exogenous factors and data from third-party systems - such as information from Google Analytics, the weather or currencies. Nexoya works with modern AI methods for this: based on historical performance, it calculates how each individual campaign and each individual asset will behave in the future or how they correlate with other values. This opens up a wide range of possibilities for the practical work of marketing teams: they can create reports and gain insights into their data.