Shortfacts December/January 2018

Sustainability

Companies jeopardize their market position and future viability if they underestimate the issue of sustainability. Gaining the trust of consumers and investors is far more than a nice-to-have - it is crucial for a company's success. PwC has therefore presented the "Building Public Trust Award" for the second time. The five winners in 2017 include: SAP, Deutsche Telekom, BASF, Metro and Evonik. The judges chose SAP as the winner in the category "Best content in the DAX 30" in the past financial year. "The software group's report is clearly ahead of its time," said the expert panel. Year after year, the company proves to be a pioneer in the presentation of interdependencies. Economic, ecological and social aspects are considered equally. "In Germany, this is unique in this form," said Prof. Inge Wulf in her laudatory speech.