Shortfacts - April 2018

Better coffee service

A flexible field sales solution helped coffee company Bicafé expand its international business. The ZetesAres solution facilitates order taking as customers can easily access the entire product range on a tablet and the sales team has real-time access to critical customer data and promotional offers.

By supporting the MCL Mobility Platform, all apps and mobile devices are managed centrally. The solution was introduced in just six months. The flexible, agile app for field service Bicafé produces over 350 million coffee capsules a year, which are exported to over 20 countries via six subsidiaries.

To improve and drive business growth, Bicafé replaced its existing mobility solution with ZetesAres, an advanced mobile drive-thru sales software that optimizes merchandising, field sales and delivery processes.

In less than a year, Bicafé has already seen benefits such as more interaction with customers and higher sales thanks to the attractive, up-to-date product catalog. There was also less administrative work and fewer errors: the sales staff only enter the data once on their tablet and it is already available in SAP in real time.