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SAP News, MAG 16-06

SAP's online media network

SAP wants to get in on the digital advertising market with its Hana-based Exchange Media (XM) integrated online media network.
E-3 Magazine
June 1, 2016
Content:
[shutterstock.com:299679314, cybrain]
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This text has been automatically translated from German to English.

SAP XM is intended to simplify the currently complex and confusing digital processes in media buying. The direct linking of brands with retail, advertising spend with inventory, or invoicing with payment collection are to become central components of the media business in the future. Wolfgang Faisst

With the seamless interaction of advertising technology and marketing technology, SAP says it wants to help companies achieve their goals.

By connecting advertisers and publishers directly, the traditional media buying process is shortened and simplified.

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Cybercrime, Workforce Transformation, and AI

10 years of S/4: racing car with API handbrake applied

The evolution of the CFO

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.