As part of the planned acquisition, Gigya will be integrated into the Hybris Customer Engagement and Commerce business unit. The Gigya platform for access and customer identity management supports companies in building digital relationships with their customers.
Specifically, it enables the management of customers' profiles, preferences, permission and consent settings, whereby they retain full control over their data at all times.
Consent and registration take place via Gigya's Registration-as-a-Service solution, which takes into account current country-specific data protection regulations and compliance requirements as well as the EU General Data Protection Regulation (GDPR).
Gigya currently manages 1.3 billion customer identities that companies use to build and maintain individual customer relationships. The technology provides consumers with new features regardless of sales channel and touchpoint, creates detailed, intelligent profiles and enables departments such as sales, customer service and marketing to personalize their content based on consent.
The takeover marks the start of a new phase in this collaboration. Gigya has more than 300 employees and is based in Mountain View, California.
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