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SAP Has Found the Golden Record

The latest message from SAP headquarters from CEO Christian Klein is in: data is important and valuable. The year is 2025 and SAP has invented the golden record. Another loss of reality in the SAP universe.
no-name
February 28, 2025
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Ten years of S/4, and SAP is still worrying and trembling about whether the final S/4 conversion will be successful. No ERP release change has been tortured over such a long period of time. When all seemed lost, SAP CEO Christian Klein Rise pulled a rabbit out of his hat like an inexperienced magician. "Think about our SAP shares," my wife says to me. She has never been interested in stocks. But she is impressed by SAP's performance because she likes Christian Klein and his CFO, Dominik Asam. Full disclosure: my wife's best friend used to work for Dominik Asam at Siemens.

SAP's share price is at odds with the failures of our customers. We are also hesitant about several aspects in many areas of our company. A release change to S/4 costs a good deal of resources and in some cases brings no added value. The SAP share price is currently moving in only one direction. Our ERP strategy has become quite heterogeneous over the last few years due to the wishes of our end users.

We have very successful S/4 Public Cloud deployments in some organizations. However, many ECC installations with SAP BTP are also successful. SAP Business Suite 7 on Hana is still a strong and good-natured ERP workhorse. The addition of the SAP Business Technology Platform brings new topics such as AI and robotic process automation to the applications. And as Group CIO, I am pursuing a strict clean-core approach across the board.

However, the topic of data management at SAP seems to be characterized by failures. In the early years, I remember a lively discussion about MDM (Master Data Management—not to be confused with Mobile Device Management, MDM, which also existed at SAP at one point). The golden record has been a defined term in the IT scene for many decades, and SAP seems to chase this phenomenon like many superstitious people chase the pot of gold at the end of the rainbow.

The much-quoted book "Algorithms and Data Structures" by the computer science professor Niklaus Wirth, who died about a year ago, already refers to the duality of data and processes. Looking at SAP's history from a distance, I see a bias in favor of business processes. End-to-end business and organizational processes have always been very important to SAP. Data has always been the fuel, but SAP has rarely managed data. I have never heard a discussion about the golden record at SAP.

Nonetheless, it would be wrong to say that SAP has never cared about the well-being of ERP data. We still remember the trials and tribulations of the SAP Data Hub. Datasphere may be a marginal improvement, but even my peers do not see a fundamental improvement. Now, however, SAP wants to take a whole new approach to data management with the help of AI.

The Gen AI Hub is available on the Business Technology Platform. It is a powerful tool for connecting to AI services and LLMs. Many of our SAP Basis employees are familiar with its use and have created very interesting pilot projects in data cleansing and management in recent months. BTP is becoming a standard in the SAP ERP world and does not seem to be limited to the S/4 environment. On the contrary, BTP could be the basis for the previous ERP (ECC 6.0), the current one (S/4 Hana) and a future ERP. Perhaps this would also justify the quite solid SAP share price if SAP were to create a basis for AI and data management. Data is probably more important than processes, or do you disagree? I recommend reading Professor Niklaus Wirth's book to learn more.

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.