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SAP appoints Augusta Spinelli as Regional President EMEA

SAP has appointed Augusta Spinelli as the new Regional President for Europe, Middle East and Africa (EMEA). She will be responsible for 53 subsidiaries in 89 countries and will further expand the region as a global growth engine for the company. Spinelli succeeds Manos Raptopoulos, who joins the extended SAP Executive Board as Chief Revenue Officer for APAC, EMEA and...
E3 Magazine
October 28, 2025
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This text has been automatically translated from German to English.

SAP has appointed Augusta Spinelli as the new Regional President for Europe, Middle East and Africa (EMEA). She will be responsible for 53 subsidiaries in 89 countries and will further expand the region as a global growth engine for the company. Spinelli succeeds Manos Raptopoulos, who has moved to the extended SAP Executive Board as Chief Revenue Officer for APAC, EMEA & MEE. The experienced manager has been with SAP since 2001, most recently as EVP and Global Head of the Adoption Services Center. With more than 30 years of international experience, she brings deep industry knowledge and aims to accelerate the digital transformation of SAP customers with an "AI-first, Suite-first" strategy. Spinelli is based in Dubai.

Source: SAP

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FourSide Hotel Salzburg,
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Wednesday, June 10, and
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The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.