Print wins thanks to DSGVO

The strict regulation makes it almost impossible to use Google Analytics on your own homepage. Many other counting methods and landing pages that try to grab data will probably be illegal from May 25, 2018.

In any case, it will be a challenge not to slip between the GDPR and the Google, Amazon and other rules and regulations.

A passionate discussion begins: For far too long, data protection and privacy rights have been neglected or disregarded on social media platforms and on the web in general, as well as in newsletter communication. But of course there are also legitimate and reasonable wishes as well as desires for web statistics and visitor numbers.

The "data collection mania" of Facebook and Co., on the other hand, must of course be stopped. The unattractive offers of "free" white papers will also die out, where you only get access after entering your personal coordinates. And the coveted and almost obligatory web lead generation for sales will hopefully be a thing of the past after May 25.

Lead generation versus relationship management: Why do we always resist the demand for lead generation? We believe in knowledge transfer and educational work that enable relationship management and act as confidence-building measures - from which the SAP partner can then gain its important and necessary contacts for sales. We believe in the power of content, good journalism, honest and sustainable educational work - and yes, we welcome the General Data Protection Regulation!

Print wins:

No other communication channel can do a better job of communication and education as a special interest magazine. The message printed on paper holds value, builds trust and is enduring.

The E-3 monthly magazine is always used several times. Reading on and finding it again are no problem. Despite Google, what is once seen often disappears far too quickly, never to be seen again, in the boundless expanses of the Internet.

The magazine has come to stay and can be verified at any time. With the E-3 Magazine, you as an SAP partner are directly with the existing customer - without Google Analytics and cookies. This kind of transparent and direct communication is appreciated by the reader and helps the SAP partner.

But we also want to know what is happening on our successful websites (e-3.de and e3zine.com) happens. The web company Cloudflare offers a technique for this that not only does without cookies, but also recognizes all bots and crawlers and eliminates them from the unique-visitors statistics.

In addition, our English-language website (e3zine.com) is still mirrored in Cloudflare's 100+ global data centers, so "local" access is always guaranteed for the international SAP community.

Despite DSGVO, we will continue to successfully use all online channels intensively, but for over fifteen years the E-3 magazine has been our flagship product - and will remain so: with multiple perceptions, credibility, perfect haptics, always available offline - print wins with DSGVO!