Osram Transforms Traditional B2B Sales Strategy With Seeburger
Digital transformation is important in every area of business, and sales and distribution is no exception - which is why Osram has decided to undertake a next-gen sales project.
20 July 2020
![[shutterstock: 1043337805, Chan2545]](https://e3mag.com/wp-content/uploads/2020/07/shutterstock_1043337805.jpg.webp)
This text has been automatically translated from German to English.
Looking back on a proud, 110-year long history, Osram is market leader in automotive lighting with a focus on semiconductor-based technologies. The company is currently transitioning from a B2B component provider - meaning established products with long lifecycles and long-term customer relationships - to a project and solution business, which entails a permanently changing product portfolio focusing on ever-new customer relationships based on detailed market data. To overcome the challenges posed by this digital transformation, Osram enlisted the help of Seeburger.
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