The global and independent platform for the SAP community.

Open Data Initiative - Adobe, Microsoft and SAP

The CEOs of Adobe, Microsoft and SAP have unveiled a joint Open Data Initiative (ODI). The goal is to take customer experience management (CXM) to the next level.
E-3 Magazine
December 13, 2018
Open Data Initiative - Adobe, Microsoft and SAP
avatar
This text has been automatically translated from German to English.

Companies around the world use software and services from Adobe, Microsoft and SAP in product development, operations, finance, marketing, sales, human resources and more.

Adobe, Microsoft and SAP are now working closely together to support their joint customers with the Open Data Initiative. Customers can use AI-driven business processes to derive key insights and information from unified behavioral and operational data.

A broad partner ecosystem should be able to leverage an open and scalable data model to extend the solution. In this way, the three industry giants and long-standing partners want to enable companies to derive more value from their data and provide first-class customer experiences in real time.

1811s06_sap-ms-adobe_cmyk
Adobe CEO Shantanu Narayen, Microsoft CEO Satya Nadella and SAP CEO Bill McDermott (from left) announced the data initiative. (Image: Microsoft)
avatar
E-3 Magazine

Information and educational outreach by and for the SAP community.


Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.