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Open Data Initiative - Adobe, Microsoft and SAP

The CEOs of Adobe, Microsoft and SAP have unveiled a joint Open Data Initiative (ODI). The goal is to take customer experience management (CXM) to the next level.
E-3 Magazine
December 13, 2018
Open Data Initiative - Adobe, Microsoft and SAP
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This text has been automatically translated from German to English.

Companies around the world use software and services from Adobe, Microsoft and SAP in product development, operations, finance, marketing, sales, human resources and more.

Adobe, Microsoft and SAP are now working closely together to support their joint customers with the Open Data Initiative. Customers can use AI-driven business processes to derive key insights and information from unified behavioral and operational data.

A broad partner ecosystem should be able to leverage an open and scalable data model to extend the solution. In this way, the three industry giants and long-standing partners want to enable companies to derive more value from their data and provide first-class customer experiences in real time.

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Adobe CEO Shantanu Narayen, Microsoft CEO Satya Nadella and SAP CEO Bill McDermott (from left) announced the data initiative. (Image: Microsoft)
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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, May 21, and
Thursday, May 22, 2025

Regular ticket

EUR 590 excl. VAT

Informationen Teilnehmer:

Die nachfolgende Abfrage zur Altersgruppe dient rein statistischen Zwecken. Wir bitten Sie freundlicherweise um eine freiwillige Angabe.


Rechnungsadresse:

Falls Sie hier Ihre E-Mailadresse angeben, wird Ihre Rechnung ausschließlich per E-Mail nach Veranstaltung an die angegebene Adresse gesendet.

Laut Steuergesetz müssen Firmenbezeichnungen in Rechnungen korrekt sein. Ihre eingegebenen Daten werden zur Rechnungsstellung übernommen.

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Early Bird Ticket
available until 1.10.2025
EUR 390 excl. VAT
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.

Informationen Teilnehmer:

Die nachfolgende Abfrage zur Altersgruppe dient rein statistischen Zwecken. Wir bitten Sie freundlicherweise um eine freiwillige Angabe.


Rechnungsadresse:

Falls Sie hier Ihre E-Mailadresse angeben, wird Ihre Rechnung ausschließlich per E-Mail nach Veranstaltung an die angegebene Adresse gesendet.

Laut Steuergesetz müssen Firmenbezeichnungen in Rechnungen korrekt sein. Ihre eingegebenen Daten werden zur Rechnungsstellung übernommen.