Five technology-driven developments will change our world by 2024: Private individuals and companies will exchange and trade their data on open marketplaces, artificial intelligence will make decisions easier and new tools will enable consumers to better protect their privacy.
Added to this are multisensory communication and a networked ecosystem of inanimate objects that make our lives easier. These are the predictions of the global study "Information Generation:
Transforming the Future, Today", for which the Institute For The Future and the Vanson Bourne research institute surveyed 3,600 business leaders in 18 countries on behalf of EMC.
Whether we work, play sports, learn, play, shop online or watch TV: We are placing new digital demands on the companies we deal with. Almost all of the managers surveyed believe that new technologies will accelerate the change in business principles over the next ten years.
Five criteria for business success
In view of the new challenge driven by the information generation, companies agree that a transformation of their business models is necessary.
The business leaders surveyed identified five success criteria that will determine their success or failure in the future: "Anticipating new sales potential", "Securing the trust of customers and partners through transparency", "Promoting innovation through agility", "Personalization of products and services", "Acting in real time"
However, most managers admit that their companies do not consistently implement these self-identified success criteria. When asked which of the criteria they fulfill very well and company-wide, only twelve percent of respondents answered that they are able to identify new business opportunities with foresight. Only twelve percent act and react in real time.
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