New name sponsor for Hamburger Arena
![[shutterstock: 1012354918, Eugene Onischenko]](https://e3mag.com/wp-content/uploads/2020/12/shutterstock_1012354918.jpg)
Among other things, the technology company q.beyond has two large locations in Hamburg and follows in the footsteps of Hamburger Volksbank, which was an arena partner for twelve years.
"I am delighted that q.beyond, a company with such close ties to the city, has joined us as a new name sponsor. This is a strong sign for Hamburg's sport! I look forward to the cooperation and at the same time thank Hamburger Volksbank for its great commitment over many years."says Alexander Otto, Chairman of the Board of Trustees of his foundation.
q.beyond takes over the naming rights for three years with an option for two more. CEO Jürgen Hermann will also be involved in the foundation's work as a member of the Board of Trustees of the Alexander Otto Sports Foundation.
"Corporate social responsibility is a top priority at q.beyond and we are very much looking forward to working with them. We employ more than 500 people in the Hanseatic city and feel very close to Hamburg. For years, we have already been involved with Hamburger Weg, the HSV Foundation for Hamburg's young talent. I think it's great to see how this opens up prospects for children and young people and how sport contributes to mutual understanding between everyone., says Hermann.
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