In a completely new form, the Cebit organizers want to combine business initiation in the digital economy with festival elements. The thematic focus is on the digital transformation of business and society.
"The new Cebit is a trade fair, conference and networking all in one, making digitization an experience"
says Oliver Frese, Member of the Board of Management of Messe München.
At the heart of the new site, the d!campus brings everything together. On a size of ten soccer fields, there is room for the staging of technology and brands, for networking, interaction and casual exchange.
DJs and live music from international bands are to provide the artistic framework. With a 60-meter-high Ferris wheel and 2300 square meters of exhibition space, Cebit premium sponsor SAP wants to attract attention in the digital fair.
"Digitization means thinking outside the box, networking and seizing new opportunities. The heart of the new Cebit beats on the d!campus. Where better to present our innovations"
says SAP Germany CEO Daniel Holz.
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