How does digitization succeed?

The congress will kick off with a keynote speech by Marco Lenck. The CEO would like to point out future perspectives that arise for SAP user companies.

Bernd Leukert, member of the SAP Executive Board, shows how SAP can support its customers to reconcile long-standing and stable system landscapes with individual and disruptive innovations.

The customer keynote of Vision Lasertechnik offers an exclusive insight into practice. Philipp Becker, commercial manager and authorized signatory, will talk about the digital transformation in classic mechanical engineering and how the medium-sized company has managed to realize the vision of an intelligent factory, including connection to the SAP system and integration of artificial intelligence.

The second day of the congress will begin with a keynote address by DSAG board members Gerhard Göttert, Andreas Oczko, Hans-Achim Quitmann and Otto Schell on the challenges of business transformation and the associated opportunities and approaches.

The topic will be examined from the perspectives of technology, business processes and applications, as well as from commercial and social aspects.

Michael Kleinemeier, member of the SAP Executive Board for Digital Business Services, shows how digital transformation can be enabled in companies - from the idea to live business.

The third and final day of the congress will start with themed sessions on a wide range of applications & processes, industries and technologies, as well as presentations and field reports from the service & support sector.

Hartmut Thomsen, Managing Director of SAP Germany, and Rolf Schumann, Chief Technology Officer and Head of Innovation EMEA, show how easy the path to digitization can actually be and how SAP customers can successfully master it.

The closing keynote by futurist and humanist Gerd Leonhard, themed "The next five years will bring more change than the last 50", will shed light on our world and our business in 2021, as well as the opportunities and challenges that come with it.

Digital marketing

An entire afternoon will be devoted to the topic of digital marketing at the annual congress on September 21, 2016. Presentations with their finger on the pulse of digitization set the agenda.

Be it trends and developments, concrete experiences with a cross-media marketing platform or next-generation marketing at your fingertips by means of an interactive live demo. Another slot is dedicated to SAP Exchange Media and practical experiences and best practices for SMEs.