Following the success of the first book "SAP Customer Experience", Rheinwerk-Verlag continues its mission to help companies strengthen their digital presence and create first-class customer experiences with this second book.
The new book is aimed at managing directors, IT decision-makers and e-commerce professionals who want to expand their expertise in the field of digital commerce and gain practical insights. Lead author Roland Boes and his co-authors Fabian Bielmeier, Christian Güttinger, Fabian Huber, Dr. Anders Landig and Marco Messinger (all Sybit) cover the key topics in modern commerce, including conception and planning of e-commerce projects, implementation of tailor-made solutions, best practices for an optimal customer experience and strategic approaches to increase online sales. With practical examples and expert tips, the book offers a comprehensive guide to successfully using the SAP Commerce Cloud.
"These pages will revolutionize the way you look at webshops and e-commerce strategies. We have written much more than a handbook on the SAP Commerce Cloud. It has become the ultimate guide to successful commerce of the future, packed with practical examples, project outlines and detailed analyses of the processes and technologies that are crucial now and tomorrow," explains Roland Boes, Director Innovation and Portfolio at Sybit.
Roland Boes et al.
726 pages, 2024
ISBN 978-3-8362-9681-6
