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The AI that understands your business

SAP wants to integrate AI into all processes and products. CEO Christian Klein promises an increase in productivity of up to 30 percent through automated routines, faster processes and smart analyses to support decision-making. A status check.
Stefan Zischka, Snap Consulting
October 15, 2025
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This text has been automatically translated from German to English.

SAP's data-driven business processes definitely have enormous potential for optimizations of all kinds. To leverage this potential, SAP is integrating its Business AI and AI co-pilot Joule into its solutions across the board and making the SAP Business Data Cloud the standard AI data platform for SAP customers. Joule uses assistance functions and automation to enhance all key SAP products, while the newly sealed partnership with Perplexity offers SAP customers access to real-time AI information and generates high-quality recommendations for action.

The deep integration of Joule into the SAP ecosystem offers a huge competitive advantage over other artificial intelligences. Consequently, SAP advertises with the apt slogan „The AI Copilot that truly understands your business“. In addition, the AI Foundation, or more precisely the Generative AI Hub in the SAP AI Core, provides companies with the technical basis to develop, control and even orchestrate their own AI agents on SAP BTP.

And there are already numerous mature application possibilities behind it. SAP already has an extensive repertoire of use cases. With the help of Joule, useful solutions are available for key areas of the company - from finance and supply chain management to sales and HR.

Knowledge management powered by AI

At Snap, we are constantly working on new developments and innovations such as SAP Business AI. As part of our product development, we are currently implementing the first AI-based projects with our customers. One specific application that we are currently working on with our partner Ososoft concerns the automated, AI-supported creation of documentation and training materials. The background: we are no longer just the developers behind the SAP GHT healthcare template; the healthcare template with its sophisticated solutions for hospital, pharmacy and catering management is now also owned by Snap. In order to make the software, which has been in practical use for a long time, cloud-ready and to bring new colleagues on board, we have launched the aforementioned in-house documentation and training offensive.

Double benefit

We are currently working on a tool that creates a virtual trainer avatar from existing training videos, which then - based on the original video - familiarizes new users (programmers and users) with the topic in several sections and short videos. A project that has a double benefit for us: On the one hand, we generate and manage important knowledge in-house, and on the other, we gain valuable hands-on experience in the use of AI in the automation and optimization of complex workflows and processes. This information also serves as a basis for the future development of agents.

Powered by Agents

And the timing is favorable. After all, SAP has just launched Joule Studio. This useful function in SAP Build allows companies to create their own user-defined Joule Agents and Skills and make them available in their SAP ecosystem. This makes it possible to create agent-based solutions that not only learn and understand business problems, but are also able to solve them. Such developments demonstrate the enormous power that can arise from the combination of data and (artificial) intelligence. We will stay tuned.

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Stefan Zischka, Snap Consulting

Stefan Zischka is an AI expert and team leader at Snap Consulting.


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

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The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.