David Robinson is now President of SAP North America

In this role, Robinson will lead the company's North American market areas and coordinate sales activities across the Americas. His focus will be on driving customer success, accelerating business transformation and helping organizations realize the full value of their SAP solutions.

David Robinson, President, SAP North America

„David's deep understanding of our North American markets and his strategic vision will accelerate SAP's momentum in this region as we continue to support organizations with AI embedded in mission-critical applications and powered by unified data to drive real business outcomes,“ said Jan Gilg, Global President of Customer Success and Americas and member of SAP's Extended Board. „With his appointment, we bring special focus and additional leadership to SAP's most important growth market.“

„David's deep understanding of our North American markets and his strategic vision will accelerate SAP's momentum in this region.“

Jan Gilg,
Global President of Customer Success and Americas,
Member of the Extended Board,
SAP

Robinson has 22 years of experience at SAP in various business units. Most recently, he served as president and chief revenue officer for Cloud ERP and deputy general manager for SAP U.S. Public Services. His career at SAP includes leadership roles as Senior Vice President for RISE with SAP, Global Vice President and Managing Director, COO for Customer Success and Regional Vice President for Business Finance in North America. Earlier in his career, he served as Chief Innovation Officer for Public Services and led the industry consulting, value consulting and product development teams at SAP Labs.

Source: SAP