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Self-discovery crisis

It was a sad DSAG annual congress. The mood was subdued. Innovations were few and far between. The partner community in a wait-and-see attitude. Only the keynotes by SAP Executive Board member Christian Klein (photo) on the first day and Michael Kleinemeier on the second day were shining points of light that brought enlightenment to DSAG members.
E-3 Magazine
November 7, 2019
Internal Communication
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This text has been automatically translated from German to English.

You can't expect too much! The SAP community is undergoing a transformation and self-discovery. DSAG's call to "action" is well-intentioned, but misses the real problem, which DSAG CEO Marco Lenck presented himself right away.

The SAP community lacks trust and confidence. The DSAG summer survey produced disastrous results. DSAG members rate the resilience of SAP's roadmaps lower than ever before. If there is a lack of faith in SAP's strategy, no amount of well-intentioned shouting of "action" will help.

Thus, the DSAG itself contributed to the failure of the meeting in Nuremberg on the one hand through its summer survey and on the other hand through the poorly chosen annual congress theme, because where there is no trust, there can be no "action".

Few impulses also came from the partners in Nuremberg. Because every SAP partner offers the transformation to S/4, the offers hardly differ. At best, it is a question of taste for existing customers as to whether they prefer greenfield or brownfield.

But because the vast majority of partners offer the technical S/4 release change and hardly anyone in the community knows how things will continue after 2025, the crisis of self-discovery was omnipresent in the DSAG exhibition halls.

Silke and Holger Friedrich, a Berlin couple from the education and IT sectors, are the future owners of Berliner Verlag, which publishes Berliner Zeitung and Berliner Kurier, among others. In an initial interview, Silke Friedrich explained:

"We see it as our job to bring people together and set them up in a forceful way. We want to fertilize the system. If the industry is in a crisis of self-discovery, we want to contribute to self-discovery.

We don't believe in the swan song of journalism. On the contrary, we need good media, and we need it to be opinionated, reflective, fact-based to navigate this incredibly complex world."

After the failed DSAG annual congress, we plan to contribute to self-discovery. The E-3 magazine will bring together the members of the SAP community and establish a forceful presence.

We want to fertilize the community and further expand our knowledge and education work. SAP seems to be going in the right direction, but for "action" there is a lack of information, understanding, trust and knowledge everywhere.

Information and education work is required in order to be able to meet the DSAG's call for "action" in terms of quality and quantity.

Holger Friedrich, who sold his IT company to SAP, says:

"Our ambition is aroused to discuss the discrepancy between aspiration and reality in a transparent and constructive way, so that those who have an interest in seeing the contradictions resolved are given a platform to gather the facts to form an opinion."

Bravo! Nothing to add - here's to good luck!

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E-3 Magazine

Information and educational outreach by and for the SAP community.


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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

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Wednesday, May 21, and
Thursday, May 22, 2025

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D-69115 Heidelberg

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The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2025, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.