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Corona fires up digitization

In times of Corona, companies are increasingly investing in their digitization. However, they are encountering a number of challenges in the process.
E-3 Magazine
30 March 2021
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This text has been automatically translated from German to English.

The shortage of skilled workers, the fragmentation of customer touchpoints across various online and offline channels, and the cultural shift toward an agile way of working are among the most important obstacles that need to be overcome. Budgets for digitization projects are nevertheless set to rise.

Above all, companies want to add digital services to their existing product range: 88 percent of participants say they are developing digital value-added services such as apps, chatbots or customer care centers on a selective basis. Better integration of analog and digital sales channels is the focus for 83 percent of the study participants.

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Question: Which of the following strategies is your company pursuing in its digital transformation? Source: Lünendonk Market Segment Study 2020: The Market for Digital Experience Services
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Wednesday, June 10, and
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The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.