Community Short Facts - May 2022

Guide to consent management

The General Data Protection Regulation (GDPR), the ePrivacy Directive and the German Telecommunications Telemedia Data Protection Act (TTDSG) provide a detailed legal framework for consent management in Germany. However, the concrete, practical design of this is often still a gray area and complicates the situation for companies, but ultimately also for users. The BVDW guidelines from the "Consent Management" working group in the Data Economy department are intended to provide concrete assistance, for example with regard to the scope for designing corresponding banners. The guideline also addresses the hurdles of using the systems of consent management platform providers, particularly in the area of processing personal data. At the same time, the publication shows the current legal framework for data protection and privacy protection and the extent to which the GDPR and TTDSG are intertwined.