The global and independent platform for the SAP community.

E3 Category: Economy

Everything related to finance as well as mergers, acquisitions, market trends, and balance sheet and stock market figures from the SAP community for CFOs and CEOs.

Companies are increasingly asking for their own AI infrastructure. In Germany, three quarters are planning to increase their investments in sovereignty and control over cloud, AI, data, and security.
A new study by PwC shows how companies can accelerate their transformation, increase efficiency, and create sustainable business value by integrating artificial intelligence into S/4.
New services create transparency, promote trust, and support companies in the responsible use of artificial intelligence.
Although the German economy believes it is well equipped when it comes to digital sovereignty, the majority is still dependent on digital solutions from non-European providers. This is shown by the first „Digital Sovereignty Index“ compiled by SAP Gold Partner Adesso and the HRI.
The DACH region remains a dynamic field of innovation: start-ups continue to gain in strategic importance. This is shown by the Start-up and Innovation Monitor 2025 of the digital consulting, solutions and software company Valantic.
AI as a top investment: 68 percent of German CEOs name AI as their top investment goal in the latest KPMG CEO Outlook. 80 percent plan to invest at least ten percent of their budget in artificial intelligence in the short term.
IDC forecasts: European spending on public cloud services will rise to 229 billion USD in 2025 and to 452 billion USD by 2029. Despite geopolitical uncertainties, the cloud remains the engine of digitalization—driven by AI, regulation, and the healthcare boom.
The latest IT transformation study reveals major discrepancies between the goals defined in advance and the results achieved.
The tense economic and geopolitical situation is forcing 82 percent of the companies surveyed in the DACH region to cut costs, with 53 percent of IT departments affected by cost-cutting measures. The IT budget is being reduced in one in four companies.
Digital transformation remains the central task on the executive floors of German companies. Key topics such as cybercrime, automation, and AI are at the top of the corporate agenda in Germany, according to KPMG's study, Future Readiness Monitor 2025.
The days when CFOs only managed balance sheets and ensured that budgets were adhered to are over. Today's CFO is a dynamic strategist at the center of the company's direction and growth.
The continued rise in cloud usage is changing the SAP ecosystem in Germany, as user companies are switching to the Walldorf-based software provider's cloud solutions despite ongoing concerns.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the fourth time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

AI experience workshop only on 11.6.2026 (limited places)
Bonus: Access to all lectures on 11.6.

Regular ticket

Lectures, evening event and, depending on availability, the AI workshop on 11.6.2026
Places at the AI experience workshop are limited and registration is required.

Subscribers to the E3 Magazine Ticket

reduced with promocode CCAbo26

Students*

reduced with promocode CCStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
*The first 10 tickets are free of charge for students. Try your luck! 🍀
EUR 390 excl. VAT
available until January 31, 2026
EUR 305 excl. VAT.
EUR 590 excl. VAT
EUR 390 excl. VAT
EUR 290 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

AI onlyExperience workshop on 23.4.2026 
BonusAccess to all lectures on 23.4.
Regular ticket
Lectures, evening event and AI workshop on 23.4.2026
EUR 305 excl. VAT
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.