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Bertelsmann and Saham - global partnership

Bertelsmann and Saham have entered into a global partnership around their CRM (Customer Relationship Management) businesses. This is intended to open up new markets and accelerate the digital transformation.
E-3 Magazine
April 3, 2019
Bertelsmann and Saham - global partnership
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This text has been automatically translated from German to English.

Commenting on the partnership, Thomas Rabe, Bertelsmann's CEO, said:

"This is an important milestone for the further development of Arvato's CRM businesses. The new company holds strong market positions in Europe, Africa and the Middle East, combined with a growing presence in the Americas and Asia.

Accordingly, the new group of companies has clear growth targets and will invest in the further expansion of its global presence and the digital transformation of its entire services portfolio in the coming years. For Bertelsmann, the partnership with Saham that has now been sealed also offers a key to the growth markets of the African continent."

Mackenbrock Thomas

Bertelsmann and Saham each hold 50 percent of the service company, which is based in Luxembourg. The related transaction took place at the beginning of January.

With the official closing, the management structure of the new company is also in place. Thomas Mackenbrock, who was previously responsible for Arvato's global CRM businesses, will lead the new company as CEO, as already announced in September.

Saham is the Chairman of the Supervisory Board of the new company. Bertelsmann has a total of four members on the board, including CEO Thomas Rabe, while Saham has three representatives.

Thomas Mackenbrock commented:

"With this partnership, we are opening an exciting new chapter for Arvato and Saham. In recent weeks, we have worked intensively to create the conditions to be able to complete the merger that has now taken place. Now we are fully focused on implementing our growth and investment strategy."

Thomas Rabe

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