Author: Thomas Winter, Sybit
Thomas Winter is Head of Competence Center "Sales Excellence" at Sybit
April 10, 2023
Serving both business and private customers is the core of any B2B2C strategy. This means that channels must be used, business models developed, and markets tapped. A hybrid sales model is indispensable here.
31 March 2022
Bringing diverse sales channels and sales models under one roof harbors potential for technological and operational conflict. Digital systems must mesh smoothly. How can this be achieved?
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