The global and independent platform for the SAP community.

Author: Jens Krüger, Workday Inc.

Dr. Krüger has over 15 years of experience in the enterprise software industry and joined Workday from McKinsey in March 2019. Prior to McKinsey & Company, Jens was a Senior Vice President at SAP, where he was responsible for the development of financial products and led the Innovation Center in Potsdam. Prior to that, he worked in various development and technology consulting roles before joining Prof. Hasso Plattner's chair in 2006, where he was part of the founding team of Hana. Jens Krüger holds a doctorate in computer science from the Hasso Plattner Institute in Potsdam and a degree in business administration from the Free University of Berlin.
Workday is fundamentally different from other major cloud platforms. When we designed Workday's original architecture, we considered agility as a fundamental requirement.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.