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Author: Frank Brinkmann, Arvato Systems

Frank Brinkmann is Vice President SAP Consulting at Arvato Systems.
Cleverly combined, Big Data, artificial intelligence, facial recognition and eye tracking have the potential to fundamentally change retail by ushering in the next stage of personalization. The time is ripe for Deep Retail.
A study conducted by Arvato shows how users rate SAP’s enterprise software and what requirements they have. The primary motivators for migrating to S/4 and Hana are more flexibility and agility.
S/4, the new ERP generation from SAP, has passed the practical test in numerous companies since its market launch in 2015. At the same time, however, many companies that use SAP are clearly holding back on converting to S/4 and Hana. But what are their reasons for this?
Many companies are still hesitant about switching to S/4 Hana. As a result, they are leaving the benefits of the new SAP environment untapped. Arvato Systems has developed a detailed step-by-step plan for secure conversion.

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.