Author: FIS Informationssysteme und Consulting GmbH
13 December 2022
Anyone looking for marketing automation and customer loyalty platforms in the SAP environment is increasingly coming across the name Emarsys, which was acquired by SAP in 2020. This provides users with another option in addition to the SAP Marketing Cloud.
August 17, 2022
Today's customers use many different channels to gather information before making decisions. The biggest challenge in the digital age is therefore to address each customer with the right content at the right moment in the customer journey.
June 30, 2022
When implementing S/4 EWM in warehouse logistics, detailed planning is critical to success - this is the experience of a large medium-sized manufacturer with complex warehousing and three very different business units. But the result is convincing.
16 July 2021
With SAP Sales Cloud, Swiss machine and tool dealer Walter Meier has found the optimal CRM solution to support the sales force and sales management in particular in the area of sales and customer care.
October 14, 2019
"Customer Centricity" has long since ceased to be just a marketing and sales term. Today, products can easily be imitated, so consumers have many different providers to choose from. Which one will they choose in the long run?
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