Aleran’s B2B Commerce Platform Is Now Available in the SAP Store
Aleran Software today announced that its digital commerce and sales operations platform is now available on SAP Store. Aleran’s subscription-based platform fully integrates with BTP (Business Technology Platform) to assist midmarket B2B manufacturers with sales order management, AI-powered catalog-embedded buying, automated configure, price, quote (CPQ), and more.
Manufacturers often avoid digitizing sales processes because of the belief that their products are too complex and concerns about protecting channel partner relationships and customer satisfaction. However, the data shows having online, self-service options for buyers to research and purchase actually increases sales and customer satisfaction.
Alex Sayyah, CEO, Aleran.
Aleran can extend the capabilities of the S/4 Hana platform with the power of BTP to orchestrate omni-channel sales through key features that include B2B e-commerce and go beyond—including customer portals, curated digital experiences, streamlined sales order and quote management, catalog-embedded buying, and customer facing CPQ.
Key benefits for B2B manufacturers include improved sales efficiency by automating sales order, quote management and pricing for configurable products to close deals faster. Another benefit is the rapid deployment of personalized customer portals to enable self-service ordering and re-ordering, as well as viewing and managing quotes and invoices. A simplified and improved customer experience is another key benefit, and includes AI-generated product recommendations, even for the selection of complex, configurable products.
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