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Customers are SAP's capital

On November 12, SAP hosted a special Capital Markets Day in New York City to introduce the new management team to the public and present an optimized strategy.
E-3 Magazine
February 12, 2020
Customers are SAP's capital
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This text has been automatically translated from German to English.

Customer proximity and innovation were the focus of this year's second SAP Capital Markets Day. Marco Lenck, Chairman of the Board of the German-speaking SAP User Group, commented on SAP's Capital Markets Day as follows:

"On behalf of DSAG, we are delighted with the new impetus that Co-CEOs Jennifer Morgan and Christian Klein are providing for SAP in the interests of SAP customers. SAP is well positioned with this management duo. We are aware that challenging tasks await the dual leadership in the coming years.

We therefore welcome the fact that SAP is aligning its strategies and solutions with customers' digitalization projects. SAP's capital is successful and satisfied customers who adequately map their business processes and models with SAP solutions. SAP's best-of-suite approach will enable it to secure competitive advantages and maintain a strong market position in the long term."

The new cloud partnership with Microsoft as part of the Embrace program, which former CEO Bill McDermott announced at the beginning of 2019, was also a topic of discussion. Co-CEO Jennifer Morgan affirmed that this agreement was entirely in the interests of customers and SAP partners. Marco Lenck comments on this;

"We generally see sales partnerships to simplify the introduction of S/4 Hana with holistic packages as positive. Making the changeover easier for users is an important requirement resulting from a conversion rate that is still too low.

As DSAG, we demand platform-independent solutions in the SAP environment and are rather critical of a concentration on individual providers. We use our influence as a user association to advocate for this on behalf of our members."

Lenck

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Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.