Innovation beyond Borders

The DMEA sees itself as a central platform for digital healthcare. Accordingly, the international exchange of experience and networking across national borders also play an important role.

In cooperation with Germany Trade and Invest (GTAI), the German government's economic development agency, an international themed program with discussion and talk formats will therefore be offered throughout from April 9 to 11, 2019.

This involves, for example, the market potential of various digital applications as well as export promotion in the field of digital health. In addition, direct exchange with international start-ups is promoted in various formats.

"The innovative power of the industry is enormous and the German market offers a wide range of business opportunities. We are also seeing rapid growth in many foreign markets, which offers our domestic companies many opportunities.

At the same time, the German healthcare system can also benefit from providers who are already operating successfully abroad and can now offer their innovative solutions in Germany as well."

Julia Pietsch, Senior Manager Digital Health at GTAI, explains.

In addition to the content program, English-language topics and content will also be offered as part of the DMEA Congress Sessions and other event formats.

All congress sessions will also be simultaneously translated into English. In addition, international trade visitors can take part in English-language guided tours of the healthcare market in Germany.

Stefan Radatz, managing director of Cerner Health Services Germany, also emphasizes the importance of international exchange in optimizing healthcare in Europe:

"In Denmark, for example, a health portal that is also accessible to patients has been available since the 1990s, in addition to applications for home monitoring.

In Estonia, around 98 percent of residents have an electronic health record. In Austria, ELGA, the Electronic Health Record, has been established. In all these cases, uniform standards ensure smooth data exchange.

We also see a great opportunity for Germany to benefit from the added value of digitization by creating open and secure infrastructures for the exchange and intelligent use of all available healthcare data. Looking beyond the end of our nose is therefore of central importance for the further development of our healthcare system."