The global and independent platform for the SAP community.

Bertelsmann and Saham - global partnership

Bertelsmann and Saham have entered into a global partnership around their CRM (Customer Relationship Management) businesses. This is intended to open up new markets and accelerate the digital transformation.
E-3 Magazine
April 3, 2019
Bertelsmann and Saham - global partnership
avatar
This text has been automatically translated from German to English.

Commenting on the partnership, Thomas Rabe, Bertelsmann's CEO, said:

"This is an important milestone for the further development of Arvato's CRM businesses. The new company holds strong market positions in Europe, Africa and the Middle East, combined with a growing presence in the Americas and Asia.

Accordingly, the new group of companies has clear growth targets and will invest in the further expansion of its global presence and the digital transformation of its entire services portfolio in the coming years. For Bertelsmann, the partnership with Saham that has now been sealed also offers a key to the growth markets of the African continent."

Mackenbrock Thomas

Bertelsmann and Saham each hold 50 percent of the service company, which is based in Luxembourg. The related transaction took place at the beginning of January.

With the official closing, the management structure of the new company is also in place. Thomas Mackenbrock, who was previously responsible for Arvato's global CRM businesses, will lead the new company as CEO, as already announced in September.

Saham is the Chairman of the Supervisory Board of the new company. Bertelsmann has a total of four members on the board, including CEO Thomas Rabe, while Saham has three representatives.

Thomas Mackenbrock commented:

"With this partnership, we are opening an exciting new chapter for Arvato and Saham. In recent weeks, we have worked intensively to create the conditions to be able to complete the merger that has now taken place. Now we are fully focused on implementing our growth and investment strategy."

Thomas Rabe

avatar
E-3 Magazine

Information and educational outreach by and for the SAP community.


Write a comment

Working on the SAP basis is crucial for successful S/4 conversion. 

This gives the Competence Center strategic importance for existing SAP customers. Regardless of the S/4 Hana operating model, topics such as Automation, Monitoring, Security, Application Lifecycle Management and Data Management the basis for S/4 operations.

For the second time, E3 magazine is organizing a summit for the SAP community in Salzburg to provide comprehensive information on all aspects of S/4 Hana groundwork.

Venue

FourSide Hotel Salzburg,
Trademark Collection by Wyndham
Am Messezentrum 2, 5020 Salzburg, Austria
+43-66-24355460

Event date

Wednesday, June 10, and
Thursday, June 11, 2026

Early Bird Ticket

Regular ticket

EUR 390 excl. VAT
available until 1.10.2025
EUR 590 excl. VAT

Venue

Hotel Hilton Heidelberg
Kurfürstenanlage 1
D-69115 Heidelberg

Event date

Wednesday, April 22 and
Thursday, April 23, 2026

Tickets

Regular ticket
EUR 590 excl. VAT
Subscribers to the E3 magazine
reduced with promocode STAbo26
EUR 390 excl. VAT
Students*
reduced with promocode STStud26.
Please send proof of studies by e-mail to office@b4bmedia.net.
EUR 290 excl. VAT
*The first 10 tickets are free of charge for students. Try your luck! 🍀
The event is organized by the E3 magazine of the publishing house B4Bmedia.net AG. The presentations will be accompanied by an exhibition of selected SAP partners. The ticket price includes attendance at all presentations of the Steampunk and BTP Summit 2026, a visit to the exhibition area, participation in the evening event and catering during the official program. The lecture program and the list of exhibitors and sponsors (SAP partners) will be published on this website in due course.